Who are we?

Lost At E Minor is an Australian-based, global culture site. Since 2005, we’ve curated visually inspiring content for creative people, so they can live a life more inspired. We spend way too much time looking for things that make you go ‘huh’, just so you don’t have to. Unless you really want to, in which case, you should probably write for us.

We’re all about the low-brow, because the high-brow is too played out. Former worldwide CEO of Saatchi & Saatchi and Lovemarks creator, Kevin Roberts, has called Lost At E Minor a ‘Lovemark brand‘. This is what our Facebook Friends think of us. Not that we’re ones to gloat. But, hey!

Lost At E Minor was founded by brothers Zolton and Zac Zavos in 2005 and is published by the Australian digital media company, Conversant Media, an HT&E company, which also publishes Australian sports opinion site, The Roar, and Australian lifestyle and tech publication, Techly.