Who are we?
Lost At E Minor is an online publication of inspiring art, design, music, photography and pop culture: low brow sensibilities mashed up with the grittier elements of high brow culture. The site was founded in 2005 by brothers Zolton and Zac Zavos. The site is compiled by a worldwide team of writers — along with guest contributors including Shepard Fairey and Ron English. Worldwide CEO of Saatchi & Saatchi, Kevin Roberts, has labelled Lost At E Minor a “Lovemark brand“. Lucky us.
PUBLISHER
Lost At E Minor is published by the new media company, Conversant Media, which also produces the Australian sports opinion site, The Roar, and the Australian culture site, The Colour.
Lost At E Minor’s weekly email newsletters are sponsored by Campaign Monitor.
CONSULTING
We work with brands, publishers and agencies to develop strong content, engaging social media campaigns, and well designed websites. Talk to us about partnering up on your web projects.
THE EDITORS OF LOST AT E MINOR ARE:
Zolton Zavos
Based in Austin, TX, Zolton is a pop culture obsessive. He was formerly the editor of Australian street magazine, STU, before moving onto senior editing roles at Pulp (NZ) and Yen. He was the Managing Editor at Australian music magazine, Hotpress, and the Managing Editor, creative director, and co-founder of pop culture magazine, Riot. He spent many misspent years in between as the guitarist with rock bands, Lucid and Jetstream, before moving to New York in August 2006. There, he was the Global Managing Editor at Flavorpill before leaving to form Conversant Media — parent company of Lost At E Minor — with his brother Zac. Zolton was named on the 2009 Creative Catalysts list of 100 inspirational and innovative Sydneysiders who have made a unique contribution to the city’s creative culture.
Zac Zavos
Based in Newcastle, NSW, Zac spent many years working in London before returning to the beaches and sunshine of Australia in mid-2005. His background is in digital consulting where he has worked for IBM and ThoughtWorks amongst other consultancies. He is also a passionate photographer and has thoroughly documented his travels through Europe, America and Asia through the lens of his trusty Canon camera. He was a judge of the 13th Annual Australian Interactive Media Industry Association Awards.
You can get in touch with us here.
We dig this 100 percent natural cotton, reusable shopping bag by New Zealand company GOOD. Perfect for lugging around lemons, bread, and bottles of strange liquid. [buy this bag now for US$9. Why? Why not. It rocks]
Sure, President Obama is just as human as the rest of us, and there is a certain excessiveness to the extent to which he’s been idealized, but I’d rather have a President the world views as a secret agent ninja than one the world views as a bumbling, ignorant fool. Can you imagine an action figure like this one by Hong Kong-based DID Corporation made of Dubya? If they did make one, it’d probably be along the lines of Maxwell Smart.
History is the story of the winners, and western dominated culture recounts few triumphs from the east. Mongol is an effort to correct this balance, and the eastern influence is evident in much more than just the storyline. It is more like a fairy tale or legend handed down through generations, than based on fact, with mythical elements playing a major part, and the character’s motivations remaining simple. Read more
These ‘manner posters’ appeared in Tokyo subways between 1976 and 1982, informing passengers on subway etiquette and good manners. We’re not sure why it didn’t catch on elsewhere — a colourful and entertaining poster versus a crackly intercom message from a bored driver? Hmm. The posters were published in a book, Manner Poster 100′, printed in 1983 by Teito Rapid Transit Authority. Read more
In this post-everything mash-up culture, it’s still sometimes disarming to see how a small tweak can completely change the meaning of iconic images. Read more
Hailing from upstate New York, Phantogram were signed by the uber-hip Ghostly label on the recommendation of School of Seven Bells. Hardly surprising given Phantogram’s dark, beats-and-samples pop sound.
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All you nerds should wet yourselves over these Doctor Who costume t-shirts, which feature the outfits of various Doctor Whos. Which one is your favorite?
WE'RE POSTING / SOME OF THE BEST
Mathematics? Leave me out. Fashematics? Now you’re talking! This gem of a site is a runway equation that adds up to a whole lot of wonderful.
Honest Food Preparation Instructions
Yes, we’ve all been there: the chinese food from last week that still looks edible amongst the bare surrounds of an empty fridge. But really, we shouldn’t. Just let it be. Or College Humor will expose you! Read more
Francoise Nielly’s Yellow series
Parisian visual artist Francoise Nielly brings technicolour to the forefront in her latest series, Yellow. Featuring thick impasto palette knife strokes and trippy neon hues, Nielly captures the vulnerable expressions of her muses to a tee. Read more
Matthew Dear’s Black City album totem
Our friends at Ghostly International are releasing Matthew Dear’s Black City album as a limited edition ‘totem’. A what? A totem – a limited edition metal bar used to access a private music chamber. Cool! Read more
Never ever, ever, ever, ever park here
Some friendly advice for the neighbours, who simply don’t get it, or street art? You decide which one it is.
Now this is fun. This 3D watch dial actually jumps to life. The dial is a modern version of the 19th century art form of lithophanes: carved porcelain sheets that, when lit, deliver astoundingly detailed images. When the pusher is activated, the dial springs to life in 3D, with an LED light and afterglow effect. Read more
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
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IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it's not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.
