Working out of Seoul, South Korea, JeongMee Yoon has a wonderfully vibrant photo series consisting of children with their pink and blue items. We asked her about the genesis of it: ‘The project began from five-year-old daughter, who loved the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. I discovered that my daughter’s case was not unusual. In the United States, South Korea, and elsewhere, most young girls love pink clothing, accessories and toys. This phenomenon is widespread among children of various ethnic groups, regardless of their cultural backgrounds. Perhaps it’s the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. Girls train subconsciously, and unconsciously, to wear the color pink in order to look feminine’.