Lost At E Minor’s Sponsored Content policy

From time to time, Lost At E Minor’s produces content paid for by outside parties. This important source of revenue allows us to explore topics that we hope are of interest to Lost At E Minor’s readers. We endeavour to ensure that the presentation of all sponsored or ‘native’ content is clear to readers, and wish to provide clarity around how this editorial content is commissioned and produced, and who has paid for it.

All native, or sponsored content, on Lost At E Minor will be denoted as ‘Sponsored content’ and accompanied by a brand logo (known as a BTYB strip) and link to the destination page of the brand partner.

The native content we run on Lost At E Minor is entirely produced by Lost At E Minor‘s editorial staff and freelancers. It is not the opinion of the sponsoring party.

Native content is:

  • Produced by Lost At E Minor editorial staff or freelancers, and is the opinion of the author
  • Clearly marked as being sponsored content within the article, social media post, or video
  • Not written by the sponsor
  • Reflective of brand values or makes mention of the sponsor where appropriate
  • Typically inclusive of natively-positioned links within the substantive matter
  • Contextually relevant to the audience who read Lost At E Minor
  • Paid for by the company or agency sponsoring the content

Native content is not:

  • Written by the sponsor
  • The opinion of the sponsor

Sponsored content may be delivered:

  • In articles
  • In videos
  • Through Lost At E Minor’s social media channels
  • Through ad units on Lost At E Minor
  • Through site-wide callouts
  • Anywhere on the site deemed appropriate, so long as it’s properly delineated

Should you have any questions or comments about sponsored or native content running on Lost At E Minor, please contact us and tell us about it.