ASMR has become a big trend over the past year, with many creators on YouTube releasing ASMR videos which have amassed millions of views.
Michelob ULTRA, the organic beer company, scored a Super Bowl ad spot and created the first ever ASMR commercial with the help of Zoe Kravitz.
Autonomous sensory meridian response (ASMR) is essentially the tingling feeling you get which travels down your spine in response to specific stimuli, usually sounds.
The most popular sounds which get a response are whispering, or the close sound effects of everyday objects such as paper tearing or tapping on surfaces.
Most of these videos are completely void of any background sounds except for those particular ASMR sounds.
Of course, everyone is different and people react to different sound or some might not even get ASMR at all.
With the Super Bowl generally considered a loud environment, this ad will be quite refreshing to watch.