Featured Image for This lavish New York City penthouse was made for Instagram
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This lavish New York City penthouse was made for Instagram

Ever thought that your house doesn’t have good lighting for selfies, or that your bathroom just doesn’t look glamorous enough for your #ootd? 

Well this apartment is for you. Listed by a creative agency based in New York, the penthouse is for the sole use of Instagram ‘influencers’ who need a lavish backdrop for their product marketing.

Yep, this takes the cake for the ‘most Millenial/Gen Z’ thing to occur in 2018.

It’s also another reminder that not all is what it seems on social media.

The ladies over at Village Marketing realised that their clients – largely Instagram influencers – sometimes lacked the picture-perfect space in which to snap their products.

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“A Penthouse Made for Instagram” check out what @nytimes thinks about our new influencer studio! ☺️ link in bio

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To answer this *cough* hugely important concern, the agency rented and decorated an apartment in Manhattan’s SoHo neighbourhood. Absolutely palatial by New York standards, the space is 2,400 square feet and costs US$15,000 to rent per month.

The interior is what Instagram dreams are made of, complete with pink velvet couches and photogenic decor from popular home furnishings store Wayfair.

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Finding our calm as we head into the weekend. Inspiration by @laurengores at #VillageStudio 🙏

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Founder of Village Marketing, Vicki Segar, told the New York Times:

“They’re [Instagram influencers] able to have a place that’s a home to shoot lifestyle home moments in.”

It’s perfect for when your home just isn’t quite good (or clean) enough.

Village Marketing certainly hit a gold mine. The apartment is already out through October by Instagrammers ready to play house.

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Long lasting hair color is now possible thanks to the @moroccanoil Color Complete Collection! Also it smells amazing, I’m obsessed! Sharing my full review over on the blog today, just click the link in my bio ✨ #liketkit @liketoknow.it #CompleteYourColor #ltkbeauty #Ad Shop👉🏻 http://liketk.it/2xphr

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Some celebrity influencers, like fashion Instagrammer Tiffany Jais above,  have already proven the success of the penthouse, receiving thousands of likes for their picture perfect posts.

It’s a win-win for influencers. They don’t even have to pay for the accomodation — the brands themselves take on that cost.

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Pillow fights encouraged. #VillageStudio

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While renting, visitors are encouraged to have at least one pillow fight per hour.

Lead Photo Credit: Village Marketing

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