Music

Watch: Kal Marks’ whimsical new video from their album ‘Universal Care’

It is bee-utiful.

Boston trio Kal Marks have recently released a quaint music video for their track, lengthily called Today I Walked Down To The Tree, Read A Book, And When I Was Done I Went Back Inside.

The closing title in their LP Universal Care, the single talks burying unrequited feelings. Carly Lieberman, the animator behind the video, used claymation to create whimsical yet powerful visuals that give justice to the lyrics.

“This is a song about unrequited feelings up against aging. They become buried, they fade, they pop up again and we all get uglier in the meantime. I wanted to make something that showcased those inner worlds existing in the clockwork of day to day norms,” she told Lost At E Minor.

“I also wanted to speak to how buried feelings can possess and transform you in unexpected ways. Clay happens to be a great medium if the theme you’re working with is ‘burying’.”

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New album Coming February 23rd 2018 #hotdog

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In the interview below, Lieberman talks more about her work and the making-of the Kal Marks music video.

Please tell us more about yourself. How did you get into animation and VFX?

“I was taking a combination of painting and video classes in college, and at some point, a teacher told me my paintings looked like they should be moving. I decided that teacher was probably right. When I realized that animation afforded you complete control over atmosphere, story and tempo I basically went mad with power.”

How did you get involved in the project? What was the project brief?

“I had made a video for Kal Marks (Springtime in January) a while back, and Carl returned with this song. I liked how slow it was, it had an introverted sound that I felt I could do something ethereal with visually. He basically just passed off the song and was like ‘INTERPRET’ which is what’s nice about working with him.”

What was it about the song that led to the creative choices you made for the music video?

“This is a song about unrequited feelings up against aging. They become buried, they fade, they pop up again and we all get uglier in the meantime. I wanted to make something that showcased those inner worlds existing in the clockwork of day to day norms.

“I also wanted to speak to how buried feelings can possess and transform you in unexpected ways. Clay happens to be a great medium if the theme you’re working with is ‘burying’.”

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There’s a nice new video that Carly Lieberman made for our song “Today I walked down to the tree, read a book, and when I was done I went back inside”. The Alternative also wrote some kind words and premiered the video. Link in bio

A post shared by Kal Marks (@kal_marks_the_band) on

How long did the production process take? And what was the most challenging aspect?

“It took about four months to make this. It was laborious, and I didn’t really have a Tim Burton amount of help, although I did have help. I went into this thinking it would be just like making a normal frame by frame animation, but in FxF you are not working directly against gravity. So I was wrong about that.”

What are you working on next?

“I have a few projects I’m trying to get off the ground right now, but the most important one I think is a video resume for my Rover profile.”

You can learn more about Kal Marks and their new album Universal Care here. You can also see more of Carly Lieberman’s animation here.

Want to work for Lost At E Minor? We're on the hunt for talented and enthusiastic freelance creatives or interns to join our video team. If you think you have what it takes to write posts and produce simple videos for Lost at E Minor, get in contact now.

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