Watch a product designer’s VR project come to life before your very eyes

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Virtual reality is, without doubt, going to be the next major paradigm shift for technology in the coming years.

But while we’re all aware of its immense potential to transport users into a fully immersive experience, far less of us know how the sausage is actually made.

So we headed down to Canberra to speak out the gang at UN/BND – an Australian agency doing mind-boggling things with virtual reality for luxury fashion and retail brands.

We picked the brains of resident creative Brooke Ivins as she worked on their ground-breaking MIA platform – give it a watch!

Brooke from UN/BND