From mundane to magical.
In her latest installation, entitled Ida, artist Olivia Erlanger surprises laundry-doers by adding a fantastical element to what would otherwise be a routine task.
Made in collaboration with contemporary art gallery Mother Culture, the project depicts iridescent life-size tails dangling from washing machines at Laundry Zone in Arlington Heights, Los Angeles.
With the curious installation, Erlanger hopes that the “mundanity of the everyday can be fractured for a moment,” as well as give unsuspecting customers something to reflect on. She elaborated:
“I’m interested in mermaids as a kind of pre-gender or genderless archetype, a representation of a chimeric existence that I feel we each take on as different environmental pressures effect a transformation of sorts.
“When they are presented as female, mermaids bring up many questions of mobility, not only in a physical sense, but also ones around agency. Ariel, for example, gave up her voice to walk on land.”
You can see more of Olivia Erlanger and her work here.