International beverage maker Diageo seems to be taking the “drink responsibly” warning to heart with this move to reduce plastic waste.
Diageo, the manufacturer behind popular booze brands like Johnnie Walker, Smirnoff, Baileys and Guinness, has paired its latest range of premixes with flavoured, edible and “sustainable” straws.
Single-use plastic is the target of their latest tasty innovation. They’re hitting the mark at the right moment; with more than 10 million plastic straws used in Australia alone every single day – and 500 million used daily in the U.S. – cutting out even a seemingly tiny item like plastic straws can make a difference to the scary statistics emerging every day about our dependence on plastic.
Like this one: by 2050, experts project that there will be more plastic in the oceans than there are fish.
Diageo’s new range of straws aren’t plastic. Instead, they’re flavoured and edible, making them much more environmentally friendly than their traditional plastic counterpart.
Diageo is not alone in working to reduce the devastating impact single-use plastic is having on the planet. Riding the growing wave of consumer concern, Diageo are among other international giants like MacDonalds and Starbucks, who have recently committed to removing plastic straws from their business.
According to Diageo’s website, the “commitment to making our packaging more sustainable” has been going on almost a decade, and is still gaining momentum.
Their commitments to minimising the environmental impact of their business include targets to minimise plastic and packaging, use 100 per cent recycled products by 2030, encourage further recycling of used products. They’re also committed to investing in sustainable packaging breakthroughs.
While no single-use item will ever be as sustainable as something we use again and again, this is definitely a move in the right direction. Making sustainability delicious is never going to be a bad idea.