Finally, the pizza patio set is complete.
In anticipation of patio season, Canadian brand Boston Pizza and creative agency John St. have created tiny lawn chairs for that tiny table that comes with every pizza box.
The chairs were made using a 3D printer and were designed to be safe-to-eat, scaled-down versions of actual patio chairs. Next to the saver – that’s the tiny table that keeps the cardboard from touching the pizza – the chairs make it look like there’s a patio set for tiny people in your yum disc!
“Patio season is a big deal for Canadians,” says client senior director of marketing Adrian Fuoco. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about — patios and pizza.”
A limited run of the adorable patio set has been made and will come with takeaway orders from select Boston Pizza branches.
Previously, Boston Pizza ran a promotion for a pizza box that turns into a table to eat off in bed.