Although it wasn’t Bruce Banner who did the counseling. He’s not that kind of doctor.
At this year’s San Diego Comic-Con, Marvel Studios offered professional help to fans still in shock over the grim ending of Avengers: Infinity War.
The company’s therapy sessions involved asking attendees to put on a name tag and enter their booth in groups of 10-12 people. Inside, a doctor (played by an actor) would ask them about their favourite memories from the Marvel Cinematic Universe and talk about which superhero death impacted them the most.
The fake health professional would encourage fans to pour their hearts out and chat about their feelings while discussing them with the group.
The booth also had inspirational signs that played on famous lines from the franchise such as, “You can do this all day” and “We are Groot.”
The ingenious stunt was part of the marketing campaign to promote the release of the movie in Blu-ray on the 14th of August, and the digital download on July 31st.
Participants also got the chance to watch a deleted scene from the film, and were also treated with a doughnut and a commemorative t-shirt.
On their way out, fans got hugs from a life-sized dummy of the Hulk and took pictures with the famed green monster.
The activity is one of the very few participations of the company in this year’s convention.
Marvel Studios decided to skip the much-anticipated H panel at Comic-Con, where the company traditionally teases their upcoming releases. The entertainment giant already announced Captain Marvel, Avengers 4 and Spider-Man: Homecoming 2 for 2019, and the third instalment of Guardians of the Galaxy for 2020, so they were short of surprises at the moment.
Also, the studio is probably keeping their further announcements in secret saving them for Disney’s D23 Expo in August next year.