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Paving for Pizza: Why Domino’s are paying to fix roads

Just when you think corporate greed knows no bounds, one of the world’s largest fast-food chains goes ahead and starts paying to fix public roads.

Domino’s Pizza in the United States have set up an initiative called ‘Paving for Pizza’ whereby the global megachain is making 20 donations of $5000 apiece to towns and cities across America to help fix their busted, pot-holed-up byways.

It’s a really nice gesture, which obviously has a pizza-selling and delivering angle – because no company of this size does something nice just for the sake of being good blokes.

Specifically, Domino’s say they can no longer deal with what happens “when bad roads happen to good pizza”.

“Potholes, cracks, and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino’s,” they write on the Paving for Pizza website.

“We can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped. So we’re helping to pave in towns across the country to save your good pizza from these bad roads.”

And as evidence of just what a bad road can do to pizza (we’ll let you be the judge of whether Domino’s fare constitutes “good pizza”), the website provides video evidence from within a pizza box of how bumps in a road can affect your Domino’s.

You can select from ‘mild’, ‘moderate’, ‘critical’ or ‘catastrophic’ road condition, with the video then showing a ‘Pizza damage report’ that shows just how badly a pizza can get bashed up by bumping around on the back of a delivery scooter on a busted road.

However, as part of the deal of paying to fix the potholes, the town which gets the five grand then has to emblazon each of the patched-up potholes with the Domino’s logo, reading: “Oh yes we did”.

Okay, so maybe rather than a wonderful act of altruism, this is just a cheap way for Domino’s to get some innovative ads out there.

Yeah, maybe don’t discount corporate greed’s bounds just yet.

About the author

Joe likes to write about himself in the third person, even if he thinks it’s horribly pretentious when others do it.

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