It will come as no surprise to many of you that the label ‘free range’, doesn’t always mean, well, free range.
The official, but voluntary, code of practice states that free range eggs should be produced from chickens who have spent a minimum of eight hours a day outdoors and that there should be a maximum of 1,500 chickens per hectare.
It’s a nice standard, but many have found loopholes and different ways of interpreting what seems like a pretty direct explanation.
This leaves people who care about their chicks – and the quality of eggs they’re ingesting – a little perturbed and at a loss for what to do.
Personally, when I reach the intimidating egg aisle, I want to close my eyes and just blindly pick a carton from the general free-range section.
In reality I just pick the one featuring a photo of a green field.
Not very scientific.
It’s an augmented reality app that lets you scan egg cartons and find out whose eggs are truly free range and who is flying the banner falsely.
The app says:
“Not everything labeled ‘free range’ meets consumer expectations or the voluntary Model Code.
“So run the CHOICE Free Range Test and find out what’s fair dinkum… With no national standard for free range eggs, consumers are being sold eggs under the free range label that do not meet a common sense definition of free range…”
They claim that with CluckAR, you can find the “googiest eggs around.”
Not only is the app highly useful, but is also quite hilarious with plenty of eggcellent chicken jokes and play-on-words.
You can currently try the app for free so get cracking!