Migros, a popular supermarket chain in eastern Switzerland, has been garnering attention after a cute marketing idea went awry.
The supermarket releases a monthly bread, baked in store and shaped as something new each time.
Unfortunately, they bit off more than they could chew (yep), with their latest design.
What was supposed to be a windmill, actually resembled a swastika.
— Fabian (@swissfabian98) June 9, 2018
A Swiss student posted a picture of the bread to Twitter.
Speaking to Radio 24 the student said, “I had to look a few times before [I could fathom it].”
He asked a few other customers, but said, “They agreed with me and noticed that it actually looks like a swastika.”
Media spokesman for Migros, Andreas Buhler, told the radio station, “The monthly bread came out kind of miserably.”
The advertisement showing the windmill bread on the website is noticeably different to the final shape.
Points for trying.
But as @swissfabian98 expressed, it doesn’t take much “fuss to set the record straight”.
Buhler also stated that employees would need to pay more attention to ensure the bread looks like the desired windmill in future.