Last weekend, Melbourne music-lovers turned up in their hundreds to get their hands on the brand new Sonos One, simply through trading in one of their old, “dumb” speakers.
If you happened to walk past Besser Space, Collingwood, on Saturday morning, you’d be forgiven for thinking there was some sort of high-profile meet and greet going on, or the release of the newest games console.
In fact, Lost at E Minor and Sonos were hosting Australia’s first Dumb Speaker Amnesty – the first 200 people to turn up, would receive a free Sonos One Smart Speaker, in exchange for one of their old speakers.
As the culture capital of Australia, it’s no surprise the people of Melbourne went to great lengths to be one of the first 200 through the doors, which opened at 10am.
Wrapped up for warmth on the coldest weekend in Melbourne this year, with camping chairs in tow, the first to arrive set up camp in their car at 2:00am – happy to wait through the early morning if it meant replacing their old speakers with a brand new one. The line was then formed from 6:00am as more people started to arrive.
There’s nothing like a queue to make you start talking to those around you, and the atmosphere was relaxed, friendly and excited as over 500 people waited in anticipation for the doors to open.
At last, they did.
Coffee on Cue were ready to give the music and technology lovers their caffeine fix, as people made their way to the “speaker graveyard”, the name given to the area people left their old speakers before receiving their new Sonos One.
The event didn’t end there, however. On the Sunday, we were back, and so were the people of Melbourne.
The music was still playing, we had an amazing, creative space, comfortably furnished by House of Orange, and guests received $50 Sonos vouchers.
Artist Carla McRae was on hand to create a live painting, which was auctioned off later in the day with all proceeds going to The Song Room – a not for profit organisation who provide music and creative programs to disadvantaged children across Australia.
Carla’s piece was auctioned off for a huge $1000, an incredible amount for The Song Room and their work.
To find out more about the artists involved in this event and their creative processes, go here.
Photos by Mia McDonald.