Design

A revolutionary reusable straw that fits in your pocket has raised $1.8 million

This is the last straw – or rather, FinalStraw.

In America alone, some 500 million plastic straws are used up every day. That’s ridiculously a lot, considering that straws on average are only used for 10 minutes, but end up in landfills and oceans for at least 200 years.

To help solve our straw dilemma, entrepreneurs Emma Cohen and Miles Pepper have come up with FinalStraw, the world’s first collapsible, reusable straw.

Unlike other reusable straws, FinalStraw can be folded and tucked away inside a small keychain, making it convenient to carry around.

FinalStraw

The product is made from stainless steel, comes with a cleaning squeegee, and is designed to last a lifetime. It can be used for both hot and cold, is dishwasher safe and BPA free. As for the container, it’s made from 100 percent post-consumer recycled plastic.

According to Cohen, she first took notice of the world’s straw problem during a trip to Thailand, where countless straws littered beaches. A few years later, she met Pepper at a TEDx conference, where they instantly clicked on a solution to plastic straws.

“The journey has been high octane,” told Lost At E Minor. “Miles and I first discussed this idea in October and things moved very quickly from there. We both dropped everything to pursue this straw. My mom was terrified when I told her I was leaving my job to make a straw.”

FinalStraw

To fund the production of their invention, the two co-founders turned to Kickstarter. Within the first 24 hours of their campaign, the project reached 575 percent funding. In the end, they managed to raise US$1.8 million (AUS$2.3 million).

“38,443 people chose to say no to plastic straws and support FinalStraw instead. We are extremely hopeful that plastic straws will soon be a thing of the past!

“Straws are the perfect symbol of this movement because they are so easy to remove from the waste stream. We want to use the straw to get people thinking about waste in general, and encourage people to find other ways to limit their plastic waste.”

A FinalStraw costs US$20 (AUS$26), with delivery expected in November 2018. You can pre-order one for yourself or a set for your family and friends on their website.

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