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How technology is completely transforming the way we listen to music

The evolution of artificial intelligence, machine learning and technology on the whole is having an impact on just about every aspect of our lives, and music is no exception.

Once upon a time, we had to put a record on the turntable or slap a CD in the stereo. Now, we literally talk to a machine and our favourite jam comes on in an instant.

It’s a given that technology will continue to change how we enjoy music, so we did some digging to find out where we are now and where will be in the future.

Voice-activated speakers

In 2018, it’s hard not to be impressed at the technology we can already use to make listening to music a seamless, effortless and magical experience. Simply having a Bluetooth speaker is old news – now, products like the JBL Link Series give us the power of Google Assistant combined with durability, style and premium sound quality.

This beast is waterproof and highly portable, too, so you can pretty much use it whenever and wherever you like. Yep, that’s a game-changer.

At home, at work, at the beach, at a party – you can literally take it anywhere and it won’t freak out if you leave it out in the rain.

We still find it hard to believe that you can talk to a speaker and have it play any song whenever you like. Can’t be bothered getting off the couch? No problem. At a party and have your hands full? Stress less.

No wonder they call it a SPEAK-er, right!? Sorry, we’ll show ourselves out.

Live concert streaming

Streaming is the new language for many industries as demand grows for content that can be delivered directly to consumers. Just last year, Coachella offered a number of official streams so those experiencing some serious festival FOMO could still join in on the fun.

It might seem a little weird, but live concerts have always made for entertaining viewing. As a kid, I remember watching the Red Hot Chili Peppers play live at Ireland’s Slane Castle about 50 times.

Seeing your favourite artists live still takes the cake, but technology is giving us ultra-convenient access when we can’t make it in person.

Artificial intelligence and machine learning

There is absolutely zero doubt that AI, combined with machine learning, is going to change everything. It’s no surprise that the music industry is already looking for ways to adopt this technology to improve how we discover, share and enjoy the music we love.

Music streaming services like Spotify, Tidal and Apple Music are always competing to offer the best possible user experience, and the use of AI and big data is integral to understanding user behaviour.

Imagine an app knowing exactly what music you like, other artists you may be interested in and who you would want to share it with. Some of these features are already available on certain platforms, but they’re rusty at best.

However, you can expect AI and machine learning to perfect this process and more in the near future.

Holographic musicians

Okay, now we’re getting a little weird.

Can you imagine attending a concert to see a holographic musician perform on stage? How about in your living room?

If you don’t buy it, check out Japanese pop star Hatsune Miku. As you can probably guess, she is a hologram – that’s her (it?) above.

She was originally created by a company called Crypton Future Media to perform on behalf of musicians who couldn’t attend a concert in person. However, she evolved into a performer of songs made by fans over the internet.

Hatsune Miku needed some help from humans, but perhaps we’ll see a new and improved hologram that can write new music all on its own. Spooky!

The JBL Link 10 and Link 20 voice-activated speakers will transform the way you listen to your favourite music. With rich stereo sound as well as Google Assistant, it’s always ready to help. Combine that with high portability, waterproof materials, a 10-hour battery life and far-field voice recognition, it’s an absolute must-have! Click here to find out more.

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