KFC has come up with a savvy apology for the recent chicken shortage that hits its UK stores.
To deal with the rising PR crisis, KFC took out full-page ads in The Sun and Metro newspapers featuring an image of an empty bucket with the word “FCK” on it.
KFC's initial excuse for its shutdown, ie "delivering chicken is complicated!" was so weak. But this apology advert is good pic.twitter.com/7dbph6IRZB
— Elaine Moore (@ElaineDMoore) February 23, 2018
“A chicken restaurant without any chicken. It’s not ideal,” the apology reads. “Huge apologies to our customers, especially those who travelled out of their way to find we were closed.
And endless thanks to our KFC team member and our franchise partners for working tirelessly to improve the situation.
It’s been a hell of a week but we’re making progress and every day more and more fresh chicken is being delivered to our restaurants.
Thank you for bearing with us.”
The message is just the right blend of funny and sincere for the internet, which seems to have accepted the apology.
— Francesca Perryman (@JournoFrancesca) February 23, 2018
— Sean Hamilton (@hamiltonsean) February 23, 2018
This is fantastic marketing 👌 #KFCCrisis
— Tom Lefek (@TomLefek) February 24, 2018
— Ross Johnson (@RJohnson888) February 24, 2018
— Andrew Bloch (@AndrewBloch) February 23, 2018
The Great Chicken Shortage of 2018 began in mid-February, when people in the UK suddenly realised that hundreds of KFC stores were closed.
Disgruntled chicken fans took to Twitter and began using the hashtag #KFCCrisis to vent about the fowl lack of poultry.
Disaster. Took the Grandkids out to dinner at KFC only to see that it's shut down. Some chicken shortage. Took them to McDonald's but it's not the same. Crying in the bathroom. Can't show weakness in front of them. #KFCCrisis
— Ron Sanderson (@R_Sanderson1952) February 19, 2018
#KFCCrisis is in its second day and average life expectancy in the UK has gone up by 2 weeks.
— Marshall Hughes (@ozmarshall) February 19, 2018
I am fully aware there is a #KFCCrisis in the UK… stop sending prayers! I'm trying to fix America and then I will get to you.
— Jesus Christ (@ResurrectedDude) February 19, 2018
As the crisis deepened, people got more desperate. Some began to call the police and one poor lady actually had to go to Burger King.
For those who contacted the Police about KFC being out of chicken … please STOP. Their website says the Prestwich store is now open if you want to follow the four police cars through the drive thru ..
— GMP Whitefield (@GMPWhitefield) February 20, 2018
This woman is actually raging that KFC has ran out of chicken 😂😂😂 "I'VE HAD TO GO TO BURGER KING!" 😡 😂😂😂 pic.twitter.com/43GkwAqGyT
— The Unflushable 🏴 (@The_Unflushable) February 22, 2018
On February 22nd, The Guardian reported that the shortage was due to a new delivery contract gone wrong. DHL then took over the deliveries but had to destroy some poultry due to health concerns.
According to the official KFC UK & Ireland Twitter account, over 90% of the franchise’s restaurants are now open again.
Happy Fry-day 🍗😴 pic.twitter.com/E2DOxiznH0
— KFC UK & Ireland (@KFC_UKI) February 23, 2018
Phew, folks. Apocalypse averted.