Featured Image for KFC wins back UK hearts with its apology for the chicken crisis
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KFC wins back UK hearts with its apology for the chicken crisis

KFC has come up with a savvy apology for the recent chicken shortage that hits its UK stores.

To deal with the rising PR crisis, KFC took out full-page ads in The Sun and Metro newspapers featuring an image of an empty bucket with the word “FCK” on it.

“A chicken restaurant without any chicken. It’s not ideal,” the apology reads. “Huge apologies to our customers, especially those who travelled out of their way to find we were closed.

And endless thanks to our KFC team member and our franchise partners for working tirelessly to improve the situation.

It’s been a hell of a week but we’re making progress and every day more and more fresh chicken is being delivered to our restaurants.

Thank you for bearing with us.”

The message is just the right blend of funny and sincere for the internet, which seems to have accepted the apology.

The Great Chicken Shortage of 2018 began in mid-February, when people in the UK suddenly realised that hundreds of KFC stores were closed.

Disgruntled chicken fans took to Twitter and began using the hashtag #KFCCrisis to vent about the fowl lack of poultry.

As the crisis deepened, people got more desperate. Some began to call the police and one poor lady actually had to go to Burger King.

On February 22nd, The Guardian reported that the shortage was due to a new delivery contract gone wrong. DHL then took over the deliveries but had to destroy some poultry due to health concerns.

According to the official KFC UK & Ireland Twitter account, over 90% of the franchise’s restaurants are now open again.

Phew, folks. Apocalypse averted.

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About the author

Stefan is an Adelaide-based freelance writer. In his spare time, he plays tennis badly, collects vinyl and brushes up on his Mandarin. Follow Stefan on Twitter

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