You’ve seen the Paramount Pictures logo in the countless times you’ve been to the cinemas, but have you ever wondered how that breathtaking painting got made?
Well, back in 1914, the original company logo – the basis of today’s current one – was created. The simple black and white illustration depicted a mountain with a crown of stars, with ‘Paramount Pictures’ emblazoned in the middle.
It was based on a drawing made by co-founder William Wadsworth (W.W.) Hodkinson based on Ben Lomond Mountain in Utah, where he spent much of his childhood.
The logo would go through a series of changes, particularly to its text and the size of the mountain. But the most iconic one would have to be the edition that was released in celebration of Paramount’s 75th anniversary.
Made in 1986 by artist Dario Campanile, the painting was called The Mountain of Dreams. It showed a more detailed version of the logo featuring a snow-capped mountain juxtaposed against a dark sky and crystal blue lake – making it easily identifiable and memorable for movie-goers everywhere.
The logo would be used for the next 15 years, beginning with Critical Condition in 1987 and ending with Crossroads in 2002.
The version that replaced Campanile’s painting was made with CGI and depicts the 22 stars swooping in from the night sky before encircling the mountain. For the company’s 100th anniversary, they stylised the swoop a little bit by reflecting the action on the water’s surface.
You can watch the evolution of the Paramount Pictures logo below.