Tech

Could this be the worst unboxing video of all time?

After many moons of arduous negotiations at the highest corporate level, Lost at E Minor finally got hold of one of the most expensive and coveted headphones on the planet. The only problem was, we’re not very good at unboxing. #fail

For some mysterious reason, rooted in the deepest, most inexplicable workings of our intricate brain, unboxing videos provide the most oddly satisfying feeling.

The Lost at E Minor team, the passionate art aficionados that we are, attempted to instil all the elements that constitute good drama into the simple, yet surreal act of opening a cardboard box.

Tension, motivation, plot building, grace… our team put their best effort into revealing to the world the $5,500 contents of this box as an analogy to life itself.

In a clear homage to the best of horror cinema, we stabbed the cardboard furiously over and over again, in a dance of violence that would make Alfred Hitchcock proud.

Not content with just that, we tore the outer packaging to insignificant little pieces in a flamboyant explosion of kinetic energy and vigour.

Still unsatisfied with the painful buildup, in a clear nod to the imperious fall of capitalism, we audaciously dared to hold this magnificent example of technological achievement upside down.

Oh well, you can’t say we didn’t try.

About the author

Filmmaker. 3D artist. Procrastination guru. I spend most of my time doing VFX work for my upcoming film Servicios Públicos, a sci-fi dystopia about robots, overpopulated cities and tyrant states. @iampineros

In partnership with our friends at Glenmorangie, Lost At E Minor presents the second episode in the We Are The World We Create podcast series, dedicated to celebrating those people, and their exceptional creations, that help make the world a more interesting place. In this episode, Bigsy speaks to Masterchef contestant, Reynold Poernomo, and street artist Brad “Beastman” Eastman, and delves into why dessert is everyone’s favourite course and how being a street artist can change how you perceive the world. Listen now!

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