Milo, the iconic Australian drink, will now be immortalized with a gigantic roadside tin most probably outside its hometown of Smithtown.
“We’ve been blown away by the level of support for the ‘Big Milo Tin’. What started as a fun idea has quickly grown into something much bigger, and we’re delighted to give something back to Milo fans and celebrate the rich 83-year Australian heritage of the Milo brand,” said factory manager Mat Oram.
“With the history of Milo deeply rooted in Smithtown, it will be wonderful to share this celebration with the local community and put this great town on the map.”
It was developed in the early 1930s by Thomas Mayne to address malnutrition during the Great Depression, but the public quickly fell in love with it, prompting it to be one of Nestle’s most sold products all over the world.
Originally devised as a powder, Milo is now available as a pre-mixed beverage, snack bars and breakfast cereals – though its composition and taste differ from country to country.
The mammoth Milo tin can will be a worthy addition to “The big things of Australia”, the surreal collection of absurdly enormous objects found along major roads and tourist attractions all over the country.
The new Milo tin will form part of a distinguished group that includes The Big Prawn, The Big Marron, and The Big Banana.
International readers, believe it or not, many of these are considered works of folk art and have been heritage-listed. Well, of course, it’s Australia!
The Daily Telegraph posted a poll on their Facebook page asking readers if they were for or against a big Milo tin. The support was overwhelming and the post was shared more than a thousand times.