Professional photographers have a knack for creating something out of nothing, and Jenna Martin is no exception, challenging herself by taking photos in what are deemed as ugly locations.
Martin, along with her camera and model, entered hardware store Lowe’s for a photo shoot like no other.
The idea for it came to Martin, as she wanted somewhere with ‘horrible lighting and limited backdrops’. Lowe’s was the perfect option as it made absolutely no sense to her for a photo shoot.
“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite. I wanted to go somewhere ‘ugly’ by all conventional photography standards and then see what we could do with it,” she said.
“As soon as we walked in an employee asked if they could help us and I asked, ‘We were just going to take a few photos, is that okay?’ He replied, ‘Of course! I was just wondering why she was so overdressed for a trip to the hardware store!'”
Martin and her model only had about an hour before the store closed, so they began their photo shoot in narrow and wide aisles, and utilised the paint samples and trees.
Before shooting, Martin set herself three rules: They had to work with whatever was already there. (She only took her camera, no artificial lighting or props). They couldn’t rearrange the displays or make any big changes. They’d stop shooting if anyone else was in the background.
The results were surprisingly spectacular, proving that photography is about skill, and not always about location.
“Overall, this was a really fun challenge!” she said. “Not that I’d invite an actual client to ever do a Lowe’s photo shoot (I mean, never say never), but I was pretty happy with the result! Horrible location for the win!
“Next time you see an awful spot, maybe give it a chance, you never know what you might end up with.”
If you want to see what ugly destination Martin chooses next, you can follow her on Instagram here.