Featured Image for Volkswagen promotes its keyless trunk-opening tech with brilliant new campaign

Volkswagen promotes its keyless trunk-opening tech with brilliant new campaign

Whether you’ve got your hands full with grocery bags, sports equipment, picnic stuff, or you could simply be cleaning out your garage—if you think about it, there are actually quite a few times when you won’t have both your hands available as you try to load things into your vehicle.

Enter: Volkswagen’s ‘Easy Open Trunk’ feature. It’s essentially a sensor that lets you “sweep your foot under the rear bumper” to pop open the trunk.

It’s a nifty little function, but we’re particularly interested in the advertising campaign Volkswagen launched for it. The print ads were done by powerhouse DDB Berlin:

Those look sweet, but we also love the videos:

What is your easy open move? #breakdance #vwtiguan #volkswagen

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Even when they’re straightforward:

Volkswagen’s long had a knack for clever campaigns. Remember those vintage ads for Beetles? Even the new ones aren’t too bad:

Even summer can get a bit chilly sometimes. #summer #vwbeetle #volkswagen #vw

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It seems they haven’t lost the magic touch.

The sweetest hot wheels. #cookies #wheels #volkswagen #vw

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To see the No Hands, No Problem print ads full-sized, click the link below.

Via Digital Synopsis

About the author

Filipino writer who calls the road home, eager to tell the stories of the world—from sea to summit, small towns to big cities, cultures old and new. Enjoys drinking IPAs while watching his favorite sports teams lose. Minimalist.

In partnership with our friends at Glenmorangie, Lost At E Minor presents the second episode in the We Are The World We Create podcast series, dedicated to celebrating those people, and their exceptional creations, that help make the world a more interesting place. In this episode, Bigsy speaks with Sons of the East about changing perceptions, rethinking the way you play an instrument, and what’s next for them. Listen now!