Getting rude people to not be rude is an impossible task. Or so we thought. As it turns out, you only need a clever sandwich board to get it done.
Last year, Austin Simms of CUPS coffee shop in Roanoke, Virginia, got fed up with impolite customers. So he decided to do a little experiment: he adjusted the price of his coffee based on manners.
A sandwich board he put out listed three ordering options – the more respectful the sentence, the cheaper a cup of coffee became.
Soon enough, his customers started saying ‘please’ and ‘thank you’ – and in return, they got a discount. The café’s employees, meanwhile, became happier thanks to the friendlier working environment. It’s a win-win for everyone!
“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” said Simms.
So the next time someone tells you that being nice pays off, tell them that at CUPS, being nice literally pays off.