Hey Melbourne, Heineken will helicopter you to the Heineken Saturday if you nail it at their amazing pop-up bar

Enjoy an ice cold Heineken, listen to tunes AND have the chance to win VIP tickets to Heineken Saturday That’s some sort of bar.

Melbourne’s gearing up for a hell of a week with the 2017 Formula 1® Rolex Australian Grand Prix touching down in the city, and part of the celebrations will be a sweet pop-up bar in Fatto, Southbank.

If you head over to 100 St Kilda Road after work this Friday you’ll find the Heineken pop-up bar with a DJ playing cool tunes and #dranks flowing.

It kicks off at 4pm till late, and will be there same time on Saturday and Sunday as well. But wait, there’s more!

Those with the requisite skills can talk, dance, sing or impress their way into ‘The Cube’.

Olena from the Bachelor will be The Cube’s doorwoman, and you’ll have to impress her you’re worthy of a general admission ticket to Heineken Saturday for yourself and three mates.

If you’re successful, not only you will get free tix, you’ll progress into The Cube where you can have the opportunity to win the Heineken Saturday F1 VIP experience.

The VIP package includes accommodation, grandstand passes, VIP treatment on Heineken Saturday INCLUDING HELICOPTER TRANSFER for themselves and 3 friends.

It’s all good if you get denied entrance into The Cube, though. You’ll get a complimentary Heineken at the pop-up bar just for having a crack.


The F1 is ‘more than a race’. It transforms entire cities into playgrounds, and with the help of Heineken, will turn Melbourne into the place to be from 23-26 March for the 2017 Formula 1® Rolex Australian Grand Prix. Check out their Facebook and Instagram to find out how you can have an absolute cracker of a weekend.