Australian streetwear brand ZANEROBE has finally released its own active-wear line that promises to make you look (and feel) good without a sweat.
Called REC, the collection features ten core pieces designed for performance and comfort, without compromising that premium aesthetic.
It includes device pockets and internal headphones access, heat-sealed zips, stretch panels for added mobility, and interlocked tech-fabric to “wick away sweat”.
We recently got a hold of Luke Scott, Head Designer at ZANEROBE, and found out more about this new development.
You guys seem to be quite prolific there at ZANEROBE. How is a year typically structured in terms of the release of new collections?
“Very prolific given the size of the team, four designers across ZANEROBE, ZANEROBE REC, Project A and Barney Cools, plus exclusive releases and capsules for fun.
“Yes, we have a general plan to design four collections a year for all brands, but always allow ourselves the opportunity to design for specific projects as and when they come up. For example our Project A x Filling Pieces colab or working with the guys at TDE – both unplanned for at the start of the year but designs we jumped on when given the opportunity. We’ve allowed for more opportunities in 2016-17 so it’s going to be an exciting, productive couple of years for us.”
Where are you going to these days for design inspiration: destinations, people, historical periods?
“Everything is an inspiration opportunity, so travel, people and events play a big role in the crafting of a collection. But we design for ourselves first and foremost. Everyone at ZANEROBE is a family and we embody the brand. We live and breathe it. We’re not swayed by a fad or short-run trend and lean towards pieces that have longevity. I like seeing a piece from two years ago and thinking it still has contemporary relevance.
“At the moment we’re really embracing colour – earthy tones with a small amount of fabric deconstruction. Conceptually it’s like a bright wall mural after ten years of weathering.”
ZANEROBE’s aesthetic has evolved considerably over the years. How would you encapsulate the overall guiding design mantra of the label now?
“The ‘keep it simple’ philosophy has always been a great guide. And of course ‘design what we want to wear’ has always kept the focus. We trust our own aesthetic so the brand and our loyal crew benefit from this. Leading by example is such a powerful mantra – a responsibility that we never take lightly or advantage of.”
Tell us about the inspiration and motivation to launch ZANEROBE REC?
“Sport is big part of Australian culture and a major chapter in our brand history, so it was a logical step to design a sportswear line. But we wanted to maintain a connection to our streetwear collections – the fit, details, distinct masculinity and contemporary look and feel which we’ve successfully achieved. Having friends like Nate Robinson, Chris Algieri, Benji Marshall and Isaac Heeney certainly helps us conceptualise and test along the way.”
How will ZANEROBE REC be positioned in reference to the other ZANEROBE collections currently available?
“REC is a twice-yearly exclusive capsule for zanerobe.com and General Pants. We want to see it grow organically and with the right partners so each release will be small and essential.
“We may feel the need to throw in a style we love along the way, but it’s a limited offering as opposed to ZANEROBE streetwear, which we want you to wear and enjoy whenever you want. There is a little cross-over between the two brands – for example, the Sureshot and Dropshot Tech pants in ZANEROBE has a sport aesthetic, so the two collections overlap to a small degree.”
“For ZANEROBE, we’ll be dropping our SYSTEM collection in May 2016, which is super exciting. Another evolution for the brand again.
“But generally lots of projects and collaborations – we have a schedule stretching out to 2019 so fantastic developments coming soon. That’s all I can say on that unfortunately. You’ll find out soon enough I’m sure!”