Instead of taking to Twitter or Facebook to tell the world exactly how she’s feeling, Victoria Crayhon gives new life to old cinema marquees and posts her most inner thoughts there.
‘I think I am making fun of the insatiable need to ‘update one’s status’ in the various ways we do it’, she says.
‘The texts come from my rephrasing of my own memories of thoughts and conversations within past or current relationships, ad campaigns, made-up truisms, quotes from particularly ridiculous celebrity interviews, snippets from ‘romance’ stories from vintage women’s magazines, movie or TV character titles or dialogue, all sorts of things like that’.
Crayhon has named this series ‘Thoughts on Romance From the Road’ and uses her own letters to construct each message. Sometimes her work is left up for days or weeks at a time.
I was kind of excited to think that Crayhon erects her messages in the dead of the night when nobody was watching, but as it turns out, she does a bit of planning beforehand because a lot of the old marquees are attached to buildings that are trying to sell, so the owners are open to the exposure each artwork brings.