In order to get people to donate to charity instead of buying expensive drinks, H2Only set up a very clever campaign in the form of a pop-up water bar.
It’s London’s very first water-only bar and it only serves water, in cardboard cups. The idea is that this water-only bar will raise money for the Royal National Lifeboat Institution and raise awareness for the charity. It’s also part of H2Only’s campaign to get people to drink only water during a 10-day challenge.
Via Trend Hunter