Snickers put on a fantastic marketing campaign across New York recently by finding all the fails across the city and placing stickers next to them that read ‘You make mistakes when you’re hungry’.
What kind of fails? Oh, you know, door handles in front of keyholes, handrails going up instead of down on stairs, and signs that say ‘Do not enter’ while simultaneously stating ‘Enter here’. The idea behind this campaign is that we make mistakes when we’re hungry and Snickers takes away that hunger… or something like that. If you pop onto Twitter and search the hashtag #hungrymistakes, you’ll see plenty of hilarious fails all caused due to hunger (or, you know, stupidity).
Via Design You Trust