The SXSW music festival is one of the largest of its kind in the world, so when you’re invited to perform, it’s a dream come true. But when you’re asked by fast food giant McDonald’s to perform without pay, then we’ve got problems.
Indie-pop duo Ex Cops were faced with this situation this week, when McDonald’s asked them to perform at SXSW and instead of payment, offered ‘exposure’ and food. McDonald’s food at that (it’s almost a punishment!).
Amalie Bruun and Brian Harding – the members of Ex Cops – decided to air their grievances with McDonald’s by penning an open letter to the corporation:
McDonald’s Global Media Relations Director Becca Hary responded to the post, telling Rolling Stone, “We follow the same standard protocol as other brands and sponsors by inviting talented and emerging musicians to join us at the SXSW Festival.
“We look forward to serving McDonald’s food, drinks and fun in Austin. #slownewsday”
Via Dangerous Minds