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This awesome pantone beer packaging matches the colour of the brew with the colour of the can or bottle

We are in awe of this clever beer packaging design by Spanish designer Txaber, who studied Graphic Design at CVNP in Bilbao. Each can and bottle is pantone matched with the colour of the amber brew inside. Sadly, however, it’s only a concept design at this stage. As Txaber told Mashable: ‘currently there are no companies interested in producing, but I hope they can see the light someday’. Damn, so do we!

Via Mashable

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