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Sun haters rejoice with this well-designed umbrella that bounces off Vitamin D

We are already predicting that this product will become a sellout summer purchase amongst the delicate Japanese ladies whose complexions can only be lily white. Craftily designed to open at three sizes and big enough for two people when fully opened, its unique standout is a sewn-in viewing window which prevents the holder from walking into walls and poles.

It cuts UV rays by over 99% and guarantees that your son’s friends do not know how ravishing you look when you support his baseball game, come rain or shine.

There is also the mysterious Parasol Extension Curtain (sold separately) that you can attach all around this umbrella for added sun protection. Sold through the Belle Maison online shop for 2,990 yen (US$29) and 1,480 yen (US$14) respectively, we think it can also be a cheap yet effective alternative to any elaborate witness protection program.

Via Rocket News 24

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umbrella sun protection

About the author

Kenny lives in Singapore and was a multi-hyphenated brand consultant-strategic marketeer-PR practitioner before he realised he is even better at not doing much. He now spends his time not thinking about it and tries to do as little as possible. He is Piscean, if that helps.