A Game of Phones on the streets of Australia

Blood and guts will flood the streets of Australia and main characters will get killed. Ok maybe not, but Virgin Mobile and Havas/One Green Bean started Game of Phones, an alternate reality game inspired by the George RR Martin series. No Red Weddings will happen when you play it (thank god) but you can earn and/or steal prizes. You have to know who your friends and enemies are though, other players can snatch your prizes when you least expect it. Now, let the battle for the prizes begin!