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Diver’s watch comes submerged in bag of water

Designer and art director Ralf Schroeder came up with this innovative packaging design for Italian watch brand Festina’s Profundo diver’s watch. It involves packing the watch in a see-through bag of water, which expertly shows off its waterproof feature. Evidently this has already nabbed a number of awards, which we can’t fault at all, really.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

In partnership with our friends at Glenmorangie, Lost At E Minor presents the second episode in the We Are The World We Create podcast series, dedicated to celebrating those people, and their exceptional creations, that help make the world a more interesting place. In this episode, Bigsy speaks to Masterchef contestant, Reynold Poernomo, and street artist Brad “Beastman” Eastman, and delves into why dessert is everyone’s favourite course and how being a street artist can change how you perceive the world. Listen now!