When I came across this project, I immediately wondered why I hadn’t thought of it myself. It’s such a simple, experimental but brilliant idea. Ben Pieratt, founder of Svpply, designed a complete brand identity called Hessian. And it is for sale for $18k. It just needs a product. Your purchase includes the name, URL, Twitter and Tumblr account, 20+ logo and other designs, ten t-shirt designs, eight repeating patterns, one website theme, and the list goes on.