Fashion

PushPlay Underwear

The guys from PushPlay underwear have had a crotch full of boring undies. This Sydney-based brand has an ambitious mission: ‘To headbutt the underwear category in the ball and the double kick it in the face. Rendered helpless, we then steal its market share and run’. They make great products, and they’re not afraid to get a bit sexy. But I’m sure you’ll work that out for yourself.

In partnership with our friends at Glenmorangie, Lost At E Minor presents the second episode in the We Are The World We Create podcast series, dedicated to celebrating those people, and their exceptional creations, that help make the world a more interesting place. In this episode, Bigsy speaks with Sons of the East about changing perceptions, rethinking the way you play an instrument, and what’s next for them. Listen now!