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Plywood poster chairs

The New Zealand branch of the venerable J Walter Thompson advertising agency came up with this clever idea recently to create a poster advert for Kit Kats that was wholly interactive. The centrepiece of the campaign (literally) was a series flat-pack plywood poster-chairs made from six pieces, which could be assembled in just a few minutes by random passerby. Wonder how many student flats in Auckland are now using these as furniture?