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Subway etiquette guerrilla campaign

New York-based graphic designer Jay Shells launched a subway etiquette guerrilla campaign today, parodying MTA posters with snarkily toned reminders to the inconsiderate masses who make the experience of jockeying for personal space on the subway so unpleasant. Of the project, Shells says: ‘I surveyed 100 people on their top pet-peeves while riding the Subway. I narrowed the results down to the top ten most occurring issues and rewrote them as a sort of list of rules’. Brilliant!