Featured Image for Campari’s Art Label Collection

Campari’s Art Label Collection

Continuing in its tradition of striking brand imagery, the oh-so Italian apertif, Campari, has launched three inspired reinterpretations of its label. To celebrate its 150th birthday, the brand enlisted three contemporary artists for its Art Label Project: an initiative to highlight the cocktail’s long-standing love affair with the art world.

Using Campari’s notorious red hue as a muse of sorts, the three artists (one of which was a collective) took up the task of designing some knock-out new tags. From jazz-inspired, to an ethereal female wrapped in her own red hair, to an abstract interpretation of digital design, all three are unique and beautiful making for an overall exclusive — and molto buono — collection. Depending on where you on a map, this limited edition series is on sale throughout this year. Salute!

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.