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TooLate watches

is it TooLate? Is it? Never! This Italian-made watch has a beautiful minimal design, comes in lots of colors, is water proof and goes for less than $30. Hot damn! 10,000 of them were sold in the first ten days after their release and half a million in it’s first year of distribution. Apparently the Italians are wearing two or three of them together as part of some bizarre fashion clique. Wonder if the rest of the world will catch on?