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Pleasure Principle

Diva Pittala is the designer of edgy and glamorous fashion label, Pleasure Principle. Silk tied in knots on the back of baggy dresses might be their trademark, but this spring’s collection goes much further. Pittala collaborated with artist Bozidar Brazda to create a one day installation called C.R.E.E.P. This 3-D exhibition showed work that might not necessarily fall into the fashion category, including a sculpture of the Cult leader, which was represented by a hooded garment with a mohawk attached.