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Imitating Nature: Japanese packaging design

How to Wrap Five More Eggs: Traditional Japanese Packaging by Hideyuki Oka is an easy read with the story told primarily through the book’s pictures. As the title suggests, it’s all about a traditional form of Japanese packaging, which mostly incorporates food. The idea behind it is that when you present someone with a cake, for instance, and it’s nicely packaged, that they get a feeling that you want them to enjoy the cake. The five eggs of the title are bound with straw and woven in an indigenous way. Hideyuki Oka characterizes the packaging as being as ‘born out of necessity meant to preserve food and make it easily portable, made of whatever material found at hand in the rural areas of their origin’.

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