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Dennis Juan Ma digs The White Stripes

We asked New Zealand illustrator Dennis Juan Ma where the first spark of an idea generally comes from: ‘I often decide the story behind the illustration first according to the brief. Even it’s a self promotional work, I’ll still do the same thing. Most of my works are based on human characters, so I will go research elements and patterns that serve the story. The next step is like playing a puzzle game and the only difference is that I draw everything on the same piece of paper. With coloring, it’s more improvisation. A bit like Jazz. Though it has to serve the art’. [see more work by Dennis Juan Ma]