The finest tasting meals involve quality ingredients, thoughtfully but simply prepared, and Australian fashion label Zanerobe is proving the previously unthinkable – that this same theory can also apply to men’s casual clothing. Beginning with soft but durable fabrics, their streetwear has a sporty feel and is made to last much longer than the current season.

Several celebrities and sportspeople including Ben Cousins, Benji Marshall and Prince Harry already kit themselves out in Zanerobe’s comfortable clothing, and it’s featured in fashion spreads in magazines including Cleo, FHM and Zoo. Slogans on t-shirts can often go very wrong, but by keeping it simple and sparse, Zanerobe tees are among their most popular and sharpest looking items. Other cool labels for t-shirts and comfortable clothes are: Gfunk&Batz, Das Monk and Material Boy.