Is this magic or what? Urban Outfitters is now retailing the Beer Belly, a remarkable product you can strap around your waist. Made of neoprene, nylon and polyurethane, the contraption can hold up to 5 pints of beer and comes with a connecting pipe and mouth piece for you so you can sip your merry liver out, hands-free, on the go. The best bit? When you’re done, the beer belly goes too!

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She may have only graduated from the Maryland Institute College of Art in 2010, but it’s easy to see why Yelena Bryksenkova is already working for big name clients such as Bust Magazine and Urban Outfitters.

She has mastered the art of painting beautiful pale girls lounging about (most likely on lazy, overcast Sundays). Each piece contains cozy details, such as the cable knit on a sweater. The girls she paints are varied, but all have a sense of whimsy, be they Alice (of Wonderland), a mermaid, or a Ziegfeld girl.

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Up-and-coming party boys Sammy Slice and Cool Hand Luke make up one extraordinary team. Their unique spin on music encompasses a mix of indie, hip-hop, reggae and dance. They rock Philly with their ‘BNNA CLPS’ party series that has recently been nominated for a PAPER Magazine Nightlife award. They’ve complied a mix exclusively for Urban Outfitters. You can download it free here.

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Years after his death, Alexander Girard is is experiencing a resurgence — or maybe he’s just getting his rightful recognition. Undoutbly one of the greatest pattern makers, environmental and exhibition designers of the twentieth century, Girard favored abstract and geometric forms, typically put together in bright colours and patterns. Urban Outfitters have just released an Alexander Girard collection, transforming iconic designs into items for the home so that they can be enjoyed on a daily basis.

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