Contributor
Guy, this is probably the closest thing you’ll find to a Batman utility belt. The Speakeasy Briefs — an invention dreamt up by best buds Jeff Schneider and Dan Goldman— are underpants that come with a private pocket for carrying whatever you can tuck inside. That includes a flask. That’s right — if you pledge [...]
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Contributor
In Japan, a company is actually offering free underwear for any guy who’s willing to sport a few advertising messages on his butt. They even have the stats to explain why they think it’s worth convincing people to wear ad-supported underpants: apparently people who don the ads will be exposed to them up to eight [...]
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Reader Find
The guys from PushPlay underwear have had a crotch full of boring undies. This Sydney-based brand has an ambitious mission: ‘To headbutt the underwear category in the ball and the double kick it in the face. Rendered helpless, we then steal its market share and run’. They make great products, and they’re not afraid to [...]
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Contributor
Ladies who love history, English royalty and awesome knickers should check these ladies pants on Five Go Mad — they’re the top selling products on the UK-based site at the moment and it’s not hard to see why. We totally see the appeal in dressing up your derriere with the likes of Elizabeth I, Henry VIII and Ann Boleyn. Of course, if you’re looking for something more contemporary, there are the David Cameron and Nick Clegg versions.
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Reader Find
Hand made hats, mittens, underwear and much more from Aita (meaning ‘sheep’ in Latvian ) with one of the coolest websites I’ve come across for a long while. Ridiculously cute and pure fun.
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Contributor
It’s crazy that we’re so reliant on cotton for our natural fibre needs, given that it’s environmentally heavy and requires massive amounts of water. Give me wool any-day. Or banana fibre, especially now that aussieBum have launched a new range of men’s underwear in this unique fabric. Banana fibre is made from the bark of [...]
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Share your favourite cultural finds with the Lost At E Minor community and become famous in the process. Well, kinda.
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