This wacky Japanese underpants spot proves that they let your family jewels stay put, even in bizarre situations

Kenny Ong Contributor

By Kenny Ong in New Fashion on Tuesday 3 February 2015

In this seriously comical video (some may see it as comically serious), a particular brand of underpants puts its product through a series of experiments to prove that it does keep the rightful thing in its place, come hell and fury. Amongst the list of ‘scientific’ tests conducted by some very pleased laboratory technicians included […]

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Anatomical undies show what’s going on inside that crotch

Low Lai Chow Contributor

By Low Lai Chow in New Products on Tuesday 22 July 2014

So, if you’ve ever been confused about what exactly constitutes the female reproductive system and where the fallopian tubes and ovaries are found here, these undies that come printed with a science diagram-like illustration will show you. Sadly though, the man’s version of these undies doesn’t seem to exist. Yet.

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Underwear that removes the smell of your fart

Inigo del Castillo Contributor

By Inigo del Castillo in New Products on Friday 25 October 2013

Whew! Who farted in here? Certainly not the wearer of this special kind of underwear. Paul O’ Leary has invented a pair of underwear that traps the odor of your farts, preventing unsuspecting victims from smelling your gas and ultimately, giving you the stink eye. Get it? Stink eye. I made a pun. It’s called […]

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Clever Travel Companion: Hide your valuables in these undies

Annie Churdar Contributor

By Annie Churdar in New Fashion on Thursday 17 October 2013

She kept stopping in a bathroom to reach into her bra every time she needed money. And we were in NYC on vacation, so that was about every five minutes. But my mother insisted it was the only way to protect against pickpockets. It was one of the more mortifying memories of my twelve-year-old career […]

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Why, these animal knickers have quite the (butt) cheek

Low Lai Chow Contributor

By Low Lai Chow in New Fashion on Thursday 10 October 2013

LA-based Etsy seller Nichola, who ‘does not apologize for using lamé, spandex, sequins or pom poms in her designs’, has a huge range of kitschy animal-faced knickers with ear flaps you can pull. It’s the kind of stuff that will kill you with cuteness.

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Real guys pose in underwear ads

Low Lai Chow Contributor

By Low Lai Chow in New Photography on Tuesday 1 October 2013

Modern life is so tough. Guys have it as tough as the ladies when it comes to building a healthy body image, what with the Beckhams and Gandys of the world parading around in their skimpies with these unreal abs, so UK daily The Sun decided to have some fun by getting four readers to strike similar poses in their undies. It’s as real as it gets.

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Solar system undies that glow in the dark

Low Lai Chow Contributor

By Low Lai Chow in New Fashion on Friday 12 July 2013

Now, this hardly needs an explanation. Underwear made from 95% bamboo and 5% spandex, with prints of the solar system — hand-drawn by artist Nate Crane — that light up in the dark. These are available for both ladies and blokes.

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Butcher boxer briefs

Low Lai Chow Contributor

By Low Lai Chow in New Fashion on Friday 7 June 2013

Now, now, now. These butcher briefs make it acceptable to treat hunks as chunks of meat. Somehow the dash-cut lines and numbered sections from butcher’s cut charts just make these underpants look extra classy. This fetching mashup by Top Chef Masters season 4 winner Chris Cosentino is not up for sale yet, but will be […]

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Speakeasy Briefs: Includes a secret pocket for an entire flask

Low Lai Chow Contributor

By Low Lai Chow in New Products on Tuesday 21 May 2013

Guy, this is probably the closest thing you’ll find to a Batman utility belt. The Speakeasy Briefs — an invention dreamt up by best buds Jeff Schneider and Dan Goldman— are underpants that come with a private pocket for carrying whatever you can tuck inside. That includes a flask. That’s right — if you pledge […]

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In Japan, you can get ad-supported underpants

Low Lai Chow Contributor

By Low Lai Chow in New Trends on Tuesday 19 March 2013

In Japan, a company is actually offering free underwear for any guy who’s willing to sport a few advertising messages on his butt. They even have the stats to explain why they think it’s worth convincing people to wear ad-supported underpants: apparently people who don the ads will be exposed to them up to eight […]

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PushPlay Underwear

James Crawley Reader Find

By James Crawley in New Fashion on Thursday 10 January 2013

The guys from PushPlay underwear have had a crotch full of boring undies. This Sydney-based brand has an ambitious mission: ‘To headbutt the underwear category in the ball and the double kick it in the face. Rendered helpless, we then steal its market share and run’. They make great products, and they’re not afraid to […]

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Now you can be a royal ass with these classical knickers

Low Lai Chow Contributor

By Low Lai Chow in New Fashion on Saturday 10 November 2012

Ladies who love history, English royalty and awesome knickers should check these ladies pants on Five Go Mad — they’re the top selling products on the UK-based site at the moment and it’s not hard to see why. We totally see the appeal in dressing up your derriere with the likes of Elizabeth I, Henry VIII and Ann Boleyn. Of course, if you’re looking for something more contemporary, there are the David Cameron and Nick Clegg versions.

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Handmade goodies from Latvaian label Aita

Contributions Reader Find

By Madara in New Fashion on Wednesday 24 November 2010

Hand made hats, mittens, underwear and much more from Aita (meaning ‘sheep’ in Latvian ) with one of the coolest websites I’ve come across for a long while. Ridiculously cute and pure fun.

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AussieBum’s banana fibre underwear

Zac Editor

By Zac in New Fashion on Thursday 1 April 2010

It’s crazy that we’re so reliant on cotton for our natural fibre needs, given that it’s environmentally heavy and requires massive amounts of water. Give me wool any-day. Or banana fibre, especially now that aussieBum have launched a new range of men’s underwear in this unique fabric. Banana fibre is made from the bark of […]

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