Jad Fair is an underappreciated American icon. You may not know him by name, but his old band, Half Japanese, helped shape modern Alternative Rock. Since Half Japanese, Fair has essentially not stopped working. He is as prolific as ever recording new music, as well as drawing and doing elaborate paper-cuttings. His drawings and designs can now also be worn on a t-shirt through his super cool new store.

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A few months ago, I decided I had a wardrobe of redundant and boring clothing and set about enlivening them. I thought about acid jeans and tie-dying shirts, using permanent markers and spray-painting stencils. None of that ended up working, but I did find the magic of bleach! Now have my own t-shirt label where I use bleach to hand-paint limited edition designs onto 100% combed cotton t-shirts. The Bleachers are for those who are into non-mass-produced t-shirt designs, supporting local artists and being a little bit different from the pack.

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