The Smirnoff Nightlife Exchange Project involved fourteen countries around the world filling crates with the best of their local nightlife and exchanging their country’s crate with another. We were there all the way, following Australia’s involvement. And the final stage, with Brazil and Australia swapping crates, was a beauty! As this video attests.
The funky little office that Lost At E Minor operates from in Australia had a little Mad Men style party the other week. Thanks to our friends at Smirnoff, the Mules and cocktails were flowing and the crowd was in full cheer. Here’s to the fun year that was 2010.
I was lucky enough to be invited to Sydney’s Smirnoff Nightlife Exchange party, where Brazilian nightlife from Sao Paulo and Rio de Janeiro was joyfully brought into Sydney for a big crowd of competition winners. The party featured Brazil’s best, including electric performances from the samba sounds of Rhythm Brazil, before the dancefloor exploded with Bonde do Rolê blasting the crowd with incredible energy and catchy beats. When Rolling Stone picked Bonde do Rolê as one of ten bands to watch as far back as 2006, they were onto something.