Grams

Jacqui Alexander Reader Find

By Jacqui Alexander in New Fashion on Friday 7 May 2010

Slip into 340g of superb Scandinavian engineering. As well as being aesthetically ‘fly,’ Gram sneakers are each wittily named by their own weight. The Stockholm-based team behind the brand combine modern materials with classic sneaker style to create a unique shoe that never walks unnoticed.

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Ivana Helsinki

Carolyn Dempsey Reader Find

By Carolyn Dempsey in New Fashion on Wednesday 30 April 2008

Ninety percent of the time, you can pick a Scandinavian brand from a metric mile away, which is not necessarily a bad thing considering that the Scands have such a refined, clean approach to thinking about clothes.

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